Top 5 Beauty Retail Apps on Android in Russia: Q4 2024

In the fourth quarter of 2024, the top beauty retail applications on the Android platform in Russia showcased interesting trends in user engagement and app downloads. These insights, courtesy of Sensor Tower, highlight the performance of these apps across the quarter.

ЛЭТУАЛЬ: косметика, парфюмерия saw a significant climb in weekly downloads, peaking at about 146.9K during the week of November 25. Active users also showed a remarkable increase, reaching nearly 2.5M in early December before a slight dip towards the end of the quarter.

Золотое Яблоко: онлайн-покупки experienced a consistent rise in downloads, culminating in 92.5K by the last week of December. Active users followed a similar upward trajectory, maintaining over 2.5M until a minor decrease in late December.

РИВ ГОШ Парфюмерия и Косметика maintained a steady growth in downloads, with numbers hitting 27.7K in the week leading up to December 23. Active users increased steadily throughout the quarter, reaching 381.7K by late December.

Подружка: магазин косметики showed modest growth in downloads, peaking at 13.8K in late December. The app's active users surged to 200.6K mid-December, indicating a strong user base.

Finally, Buy Siberian experienced moderate download activity with a peak of 8.0K in late October. Active users remained relatively stable, with a slight increase towards the end of the quarter.

These apps reflect the dynamic landscape of beauty retail on Android in Russia. For more detailed insights, visit Sensor Tower's platform.